top of page

About

Our Story

As a school psychologist, Ben Metal, our founder, accompanied and counseled the school staff, personally experiencing their plight and the complex work environment in schools. Over the years, he identified organizational trends that directly affected the staff׳s well-being and effectiveness.

Drawing inspiration from his experience with comprehensive individual assessments, Ben envisioned a parallel approach for evaluating entire organizations. This innovative thinking led to the development of NBSA's unique diagnostic tool, designed to provide a holistic view of organizational dynamics.

What began as a targeted initiative to enhance educational institutions organically expanded to encompass a diverse range of organizations. As entities from various sectors, including municipal offices, sought NBSA Analysis, it became evident that our methodology had wide-reaching applications across different organizational structures and industries.

Meet Our Founder

A photo of our founder, Ben Metal.

Ben Metal is the founder of Deo-Map and the inventor of the Need-Based System Analysis (NBSA). As a licensed educational psychologist in Israel with over a decade of experience, Ben has worked extensively with individuals and organizations in various capacities.


His experience with comprehensive individual assessments provided unique insights into the complex interplay between organizational structures and individual performance. Ben observed that organizational dynamics often have a more significant impact on people's effectiveness and well-being than commonly recognized. This realization led him to develop the NBSA, a tool designed to identify and address systemic issues within organizations.


Through Deo-Map and the NBSA, Ben applies his expertise to help organizations optimize their structures and processes, ultimately enhancing operational efficiency and employee satisfaction.

bottom of page